Nearly three quarters of all Americans report wearing pajamas to bed and about 8% say they wear nothing at all. Women wear their pajamas longer before washing or switching their sleepwear; women go about 17 days between washing or switching. Men go less than two weeks. Adult pajamas onesies are making a bit of a comeback. In 2012, the largest adult footed pajama party was held at South by Southwest in Austin, Texas. Steve Pandi, the founder of Jumpin Jammerz, a manufacturer of adult pajamas onesies, got his company into the “Guinness Book of World Records” with his party that attracted 309 attendees.
The adult pajamas onesies started becoming more popular when celebrities such as Ryan Gosling started showing up on talk shows like the “Ellen DeGeneres Show” and they started being offered in red carpet gift bags for the Academy Awards and Emmy Awards. Gosling also gave all of the audience of the Ellen show a pair of the adult onesie pajamas. Justin Bieber, Rihanna and Miley Cyrus have also been seen around town wearing them.
Macklemore, the rapper, furthered the adult footed pajama craze by wearing one in the video for his song, “Thrift Store,” in which he also mentions the adult onsie pajama.The song went on to win him two Grammy Awards. One for Best Rap Performance and the other for Best Rap Song. The song and video were incredibly popular. Only two independent songs have gotten to the number one spot on the Billboard Hot 200 list. Lisa Loeb was the other artist to reach such a feat more than 20 years before Macklemore.
Another reason they have regained some popularity seems to be Americans’ new favorite way to watch their favorite television programs; binge watching. As people have switched from watching shows when thy air on television to streaming from Netflix or Hulu or watching on their Tivo or DVR, they do not watch one episode at a time. People are no longer content to watch one show and then wait a week to see the next installment. Curling up on the couch with a season or more of a series in adult pajamas onesies just seems like a decadent and fun thing to do.
The name “onesie” was originally the name Gerber gave its onesie pajamas for infants but gthe term has achieved generic status and now applies to both onesie pajamas for kids and adult pajamas onesies.
Adult pajamas onesies come in all sorts of colors and styles. They can have hoodies attached as well. The number of fabrics used to make them is equally varied and they can be made from fleece, cotton or other materials. The designs range from animals to Hello Kitty to pretty much anything a person can dream up. They may be so popular because they evoke fond memories of childhood. They are also great in colder climates.
The fad has waned since its peak in 2012 but sales of the adult pajamas onesies remain strong. Given Americans’ affinity for nostalgia, that will probably continue.
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