There are mainly two different types of jewelers. One is a commercial jeweler that carries pieces that are meant for the masses, the other is a custom jeweler that creates custom-made jewelry meant for a single client. One is not better than the other. They each serve a purpose.
Many people choose custom jewelers for important gifts like for an engagement ring. Custom rings are very popular for engagement rings because they are unique and symbolic. Diamonds are often used in the production of both commercial pieces and custom pieces especially when it comes to engagement rings.
This video from Bobby White shows you the difference between an off-the-shelf diamond engagement ring and one that was handcrafted using the same exact diamond. This is a must-watch video for anyone that is getting ready to invest in an engagement ring. The presenter takes you through the steps of what he does to create a one-of-a-kind setting fitted perfectly to the center stone. He also shows you the defects that you often find when you buy a commercially created setting. Watch now to learn more about custom vs commercial engagement rings.